The mark, the lockups
and the rules.
The identity is drawn, not styled: a six-module ascent on a four-unit grid, one solid steel block at the top, one planned block dashed in. Everything else on the page is a line drawing.
Construction
Four modules square. Six blocks step from the base to the crown; the crown is the only filled object in the identity. The seventh block — top left, dashed — is capacity not yet built, and it never gets filled in.
- Grid. 4 × 4 modules of 12 units; every edge lands on a module line.
- Stroke. One hairline weight, scaled with the mark. Never two weights in one drawing.
- Clear space. One module on all four sides. Nothing enters it.
- Minimum size. 16px on screen, 8mm in print. Below 24px the dashed block becomes solid hairline.
Take the files, keep the rules
The wordmark is outlined to paths, so the files render whether or not you have Barlow Condensed installed. Use the SVG wherever the medium allows it.
- Primary lockupHorizontal. Use this one unless you have a reason not to.
- Stacked lockupWith the descriptor, for square and vertical spaces.
- Reversed lockupFor the steel field or any dark ground.
- MarkOn its own, ink and steel.
- Mark, single colourFor one-ink printing and embroidery.
You may use these to refer to Kloudlot Technologies — in articles, on partner and customer pages, in slides and in directories — provided the mark is reproduced unmodified and to the rules on this sheet. You may not use them to imply endorsement or affiliation, nor as part of your own name, logo, domain or app icon.
Anything not covered here: hello@kloudlot.com
One colour carries the brand. Steel at base strength is for interface chrome, large type and the one solid button; paragraph-size text in colour takes the 700 step.
Barlow Condensed
Headings · 600 · uppercase · tracking 0.01–0.06em
Barlow Regular carries every sentence on the site, at 15–17px over a 24px rhythm.
Body · 400 · sentence case
Voice
Confident, measured, specific. We state what we did and what it cost. Nothing is described as revolutionary, seamless or world-class.
“Six weeks from signed scope to live traffic.”
“Lightning-fast, best-in-class delivery velocity.”