KLOUDLOT TECHNOLOGIES — BRAND ASSETS
Brand sheet KLT-BR-01 · https://www.kloudlot.com/brand


WHAT IS IN HERE

  kloudlot-mark                 The mark on its own, ink and steel.
  kloudlot-mark-mono            Single colour, for one-ink printing.
  kloudlot-lockup-horizontal    Primary lockup. Use this one unless you have a
                                reason not to.
  kloudlot-lockup-stacked       Stacked, with the "Technologies" descriptor.
                                For square and vertical spaces.
  kloudlot-lockup-reversed      For placing on the steel field or a dark ground.

Each is supplied as SVG and PNG. Use the SVG wherever the medium allows it.
The wordmark is outlined to paths, so the files render correctly whether or
not you have Barlow Condensed installed.


THE RULES

  Clear space     One module on all four sides. A module is one quarter of the
                  mark's height. Nothing enters that space.

  Minimum size    16px on screen, 8mm in print. Below 24px the dashed block
                  becomes a solid hairline.

  Colour          Reproduce in the colours supplied, in solid black, or
                  reversed to paper on a dark ground. Nothing else.

  Do not          Rotate, stretch, recolour, outline, add effects to, or
                  redraw the mark. Do not rebuild the lockups by setting the
                  wordmark yourself — the spacing is part of the drawing.
                  Do not fill the dashed block: it is capacity not yet built.


COLOUR

  Steel (accent)      #5980a6     Interface chrome, large type, the crown
  Steel 700           #416180     Paragraph-size text in colour
  Steel 900           #1d2d3d     Reversed fields
  Paper (ground)      #f2f2f3
  Ink (text)          #1d1f20


TYPEFACE

  Headings   Barlow Condensed SemiBold (600), uppercase
  Body       Barlow Regular (400), sentence case

  Both are by Jeremy Tribby and are licensed under the SIL Open Font License.
  https://fonts.google.com/specimen/Barlow


PERMISSION

You may use these files to refer to Kloudlot Technologies — in articles, on
partner and customer pages, in slides and in directories — provided the mark
is reproduced unmodified and to the rules above.

You may not use them to imply that Kloudlot endorses, sponsors or is
affiliated with your product, nor as part of your own name, logo, domain or
app icon.

The mark and the name remain the property of Kloudlot Technologies.
Anything not covered here: hello@kloudlot.com
